Thank you for taking the time to contact us. We appreciate your interest in spending your ad dollars with us. In order to better serve you, please fill out the following questionnaire. None of the fields except the captcha are required. The more you fill in, the better we can make an advertising proposal custom tailored to fit your business needs.

Business History:

1. What is the official title of your business for marketing purposes?

2. Who is the primary contact for your business?

3. Would you like to be contacted by a phone call, or via e-mail?

4. What is your phone number?

5. What is your E-mail address?

6. What is your business' website address (If you have a website)?

7. What is your business' focus?

8. What makes your business unique?

9. What year did you open your business?

10. Are you involved in any community projects? (School teams, non-profit organizations, charitable contributions)

Business Workflow:

1. What are your business hours?

2. What products or services do you sell?

3. What products or services provide the most profit?

4. What products or services do you sell the most?

5. How many employees does your busininess have?

6. How long does your purchase interaction with your customers usually last? (Per sale, Large purchases, subscriptions or renewals...)

7. How long does the average shopper stay in your store/place of business?

8. What are your 3 month, 6 month, 1 year, and 5 year objectives?

Business Finances:

1. What is your closing ratio of walk-ins?

2. If you divide your advertising budget by your number of walk-ins, what is your average cost per walk-in?

3. What is your average profit margin?

4. What is your average ticket sale?

5. What item(s) yield the biggest profit?

6. What is your payroll? What percentage of gross sales?

7. Do you have commissioned salespersons? What is their commission?

8. What is your gross business income yearly?

9. How long can your business stay open with no income?

Advertising Details:

1. How much do you currently budget for advertising monthly?

2. What percentage of your total budget is:

Yellow Pages




Direct Mail

Direct Response

Other (please specify)

3. How much of your marketing budget is co-op funded?

4. What percentage of your gross sales is applied to advertising?

5. What is your Brand Reasoning? What aspect of your business do you advertise, and why?

6. Do you have copies of recent ads you could send us?

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